Find spend with no return by term, placement, audience, and device, with evidence for each cut.
Instructions your experts follow when using this skill.
Use this for one ad account over a period of at least 30 days.
State the account, date range, currency, attribution setting, and the conversion counted. Check that tracking worked across the whole period and that exports are complete. If a report is truncated or a week has no conversions because tracking broke, say so before judging anything.
Look at spend with no conversions, or cost far above target, by:
For each leak give the spend, clicks, conversions, and the rows behind it. Brand campaigns often look efficient because they catch people who were coming anyway; say so rather than treating them as proof.
List suggested cuts from lowest to highest risk. For each give the spend saved, what might be lost, and how to check the effect after two weeks. Mark where the sample is too small to call.
Do not add negatives, exclude placements, or change bids yourself; recommend for approval. Never invent results or call spend wasted without the evidence.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.