Use when sourcing runs through investors and startups: the investor map, per-portfolio commercial targets, and the startup evaluation pipeline.
Instructions your experts follow when using this skill.
Use this when the sourcing motion runs through investors and startups. Start from the target investor list (venture capital and private equity firms, accelerators), portfolio data or theses, the startup technology need or referral offer, and the commercial target per portfolio.
Firms, their theses, the portfolio fits, and the warm path per firm — who we know, evidenced, never invented.
Rank by portfolio fit multiplied by reachability. No path means research, not outreach.
A commercial target per portfolio — referrals, sourced pipeline, technology evaluations — the referral motion (portfolio introduction days, founder briefings, co-selling with portfolio companies), and the dated first touch per firm.
Intake, technical fit check, evaluation, and the convert-or-park call with a date on it.
A parked startup gets a revisit trigger, not a slow fade.
Introductions made, evaluations opened, referrals converted, and pipeline sourced. Every number names its portfolio and its window before the count.
The investor map, the per-portfolio play with its targets, the startup pipeline, and the monthly portfolio report.
No portfolio data means building the map from owner knowledge marked INFERENCE, with enrichment as the first action. No warm path means the introduction ask gets drafted but never sent.
No outreach to a firm, a founder, or a portfolio company goes out without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.