Use when the user wants a ranked list of partner prospects, research on a candidate firm, or a go/no-go qualification with kill criteria named.
Instructions your experts follow when using this skill.
Use this when the user wants a ranked list of partner prospects, research on a candidate firm, or a go/no-go qualification. Start from the saved partner ICP (or a rough motion), the target count, the geographies and partner types in scope, CRM context, and any names already in play.
Pull account and contact overlaps against partner-side records wherever they are available, and prioritise accounts that sit in their book and not in ours, sized by overlap and deal size. Only then build the long list from public research and the owner's own network: firms matching the profile's firmographics and capabilities.
Enrich each name with citations — what they do, who they serve, and the evidence of fit. A firm with no evidence line is a research task, not a list row.
Score every candidate on three axes: fit against the profile, evidence (how strong the proof is), and access (whether there is a warm path or a named contact). Rank them, and tier past roughly twenty-five names so the list stays workable.
Skip any firm already touched unless the owner says otherwise. Tag each lead partner-qualified (net-new, no introduction yet) or partner-recommended (warm introduction made, higher conversion), so pipeline reads the two differently later.
Run a scorecard on the top tier: audience overlap, complementary offer, sales motion match, no fatal conflict, network-overlap vetting (their book must not oversaturate our turf), and a named internal champion for the pursuit. Every line carries FACT, INFERENCE, or UNKNOWN.
Fit is not the same as qualified. Grade inbound referrals on BANT — budget, authority, need, timeline — with a High, Medium, or Low confidence score before anything gets signed.
Kill criteria decide. A failed fatal check kills that pursuit, not the whole list, and the kill gets written down with its reason.
The ranked, scored shortlist with its evidence, the kill decisions named, and the single best first move per surviving name.
Thin public data means a smaller list with the UNKNOWNs left visible, never padded out with guesses. No profile on file means you draft one first and say so.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.