Use for high-velocity vehicle or big-ticket retail where the showroom floor, the finance and insurance desk, and the internet team share one deal flow.
Instructions your experts follow when using this skill.
Use this for high-velocity vehicle or big-ticket retail where the showroom floor, the finance and insurance (F&I) desk, and the internet business development center (BDC) share one deal flow. Start from the store and its inventory feed, the lead sources (floor traffic, phone, internet, referrals), the BDC scripts and speed-to-lead target, the F&I products and lender lineup, and the manager reporting format.
Run one deal flow from hello to delivery: lot engagement, needs, demo or test drive, numbers, F&I, docs, delivery. Every deal sits in exactly one stage with a dated next step and a named owner.
Work internet and BDC leads with speed: first response inside the speed-to-lead target, script-led calls and emails, credit-app flow where it applies. A lead with no response in the window is escalated to the manager, not aged quietly.
Demo and drive with intent: confirm the need first, drive the car that fits it, and debrief before numbers. The debrief writes down the one reason to buy and the one objection left.
Run F&I as part of the sale, not after it: present products to fit, disclose plainly, and keep the docs checklist exact. A funding delay gets an owner and a date the same day it appears.
Build the referral and repeat engine: ask every delivered buyer, log the asks and the gives, and work the owner base on a dated rotation. Referrals are pipeline with a source, not luck.
Report to the manager in their format: units, gross, lead response times, appointment set and show rates, and the stuck deals with rescue dates. Numbers are FACT from the CRM, never recall.
The staged deal board with dated next steps, the BDC response log with escalations, the F&I docs checklist, the referral log, and a manager report in their format.
No CRM access means you run the board from the lead export they paste and reconcile daily. No scripts on file means you draft the call and email frames and get manager yes before the team uses them. Nothing goes to the buyer and no price, payment, or rate is promised without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.