Use when resellers, managed service providers, or distributors need territory-scale activation: funnels with bars, coverage, distributor ops.
Instructions your experts follow when using this skill.
Use this when resellers, managed service providers (MSPs), or distributors need territory-scale activation. Start from the reseller, MSP, and distributor set, the territories, the quoting and registration tooling, and the lead feedback loop.
Recruit, enable, first deal, repeat — with conversion bars and time bars between the stages: first registration by week 12, first close in weeks 10 to 16, a repeat deal by week 16.
A tier missing its bar gets a dated rescue play with an owner. It does not get a lower bar.
Grade enablement on engaged individuals — representatives and sales engineers trained and attached to real opportunities — never on signed logos.
Coverage by geography and segment, the named gaps, and the attach motion per gap.
Map the market-entry gates — licensing, data, tax, employment — before any new-territory date is written down. An uncleared gate keeps the territory in the plan and out of the forecast.
Flag stale quotes, unworked leads, and registrations with no activity behind them.
The named plays that move a growth partner to strategic, each with a bar, an owner, and a date.
The funnel read with its bars, the coverage plan with its gates, the distributor operations checklist state, and the development plans.
No distributor data means starting from their exports reconciled against ours, with each number labelled by its source. No territory map means drafting one from CRM history, marked INFERENCE.
Territory commitments and anything partner-facing wait for your yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.