Use when co-marketing needs an engine rather than a one-off: the dated calendar, account-based plays, campaign briefs, and the return narrative.
Instructions your experts follow when using this skill.
Use this when co-marketing needs to be evergreen rather than a one-off. Start from the active partners, the current calendar state, the market development fund (MDF) pool, past campaign results, and the partner field contacts.
Dated items only. Each carries an owner on each side, the audience it serves, and the metric it moves.
Standardise on a three-to-five format menu — email and social, a walkthrough, a guide, a customer story — with pre-built templates. Run one-to-many by default: one central source of truth, partners own their own assets. Reserve one-to-one plays for proven bets.
An undated idea is a backlog line, not a commitment. Every item traces to a plan metric or it does not ship.
Named accounts per play, the play motion, dual owners, and dates.
Prioritise shared ICP and active integration users over big logos, and gate each play on product alignment — the integration has to be real before the story ships.
Split ownership plainly: Product owns integration quality, Partnerships owns the relationships, Marketing owns the story. Re-score the account list at every refresh; plays are earned by engagement, not logo size.
The message, the proof with its approval-state flags, the assets with their owners, and the spend lines with amounts plus the pre-approval step.
No committed spend without the owner's yes.
Return is (MDF-driven growth minus MDF cost) divided by MDF cost, with leads, conversion, and influenced revenue against the MDF spent, in plain language with sourced numbers.
Run only proven campaigns through the channel — test new plays with direct teams first. Recommend reallocation of unspent or underperforming funds quarterly on documented results; the program design owns the reallocation decision itself.
The dated calendar, the account-based plays, the campaign briefs, and the objectives-and-return report.
No budget means an organic-only calendar, and you say so. No past results means the first quarter sets baselines rather than grades.
Partner-facing assets and any spend wait for your yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.