Use when the partnerships org needs an operating layer: annual planning, invest/divest calls, revenue and capacity models, objectives, and cadence.
Instructions your experts follow when using this skill.
Use this when the partnerships organisation itself needs an operating layer. Start from the partner portfolio, trailing revenue and capacity numbers, the planning year and fiscal calendar, the current objectives, and the systems in play.
Draft an invest, divest, or hold call per partner with one line of evidence each. Set the revenue target per tier. Size the capacity — heads, market development funds (MDF), sales-engineering hours — that each invest bet needs. A bet with no capacity line is a wish, not a plan.
Score each invest bet on both sides of the ledger: quantitative (mutual customers, installs, overlap counts) and qualitative (ICP fit, engagement, the partner's own sales and marketing resource, account-mapping status).
Every invest bet gets a joint business plan co-signed with the partner, naming the resources in and the revenue out.
Run a bilateral executive health-check survey with each strategic partner at least annually, and feed it into the portfolio read.
Sourced and influenced targets by segment, headcount and budget lines per motion, and the quarterly ramp. Every number names its source system; modelled numbers stay INFERENCE until the owner confirms them.
Measure co-sell on the five ecosystem-led growth metrics — ecosystem-sourced revenue, ecosystem-sourced pipeline, co-sell win rate against baseline, deal size, and cycle time — with a percentage influence attribution per partner, so sourced revenue is never over-counted.
Quarterly objectives with at most five key results. A weekly operations review, a monthly portfolio read, and a quarterly business review of the partnerships organisation itself. Each forum names its owner, its inputs, and the one decision it exists to make.
Per strategic alliance, pair an executive sponsor on each side and run a quarterly joint steering committee that opens on metrics, milestones, and new risks, works the exceptions and trends, and logs every decision with an owner and a due date.
Name the system of record per metric, the export or sync that feeds it, and the owner of each feed. Fix the feed before arguing about the number.
Include the account-mapping feed and a no-naked-deals coverage norm, so every key deal carries its ecosystem influence rather than acquiring it retroactively.
The annual plan with its invest and divest calls, the revenue and capacity model, the objective set, and the rhythm-of-business calendar.
No trailing numbers means planning from owner-stated targets marked INFERENCE, with the first agenda item being to stand up the feed. No systems means sheets first, with a named migration path.
No plan, target, or invest/divest call goes to a partner or to leadership without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.