Use when the portfolio includes creators, affiliates, or publishers: compensation design, brand-safety vetting, yield operations, program health.
Instructions your experts follow when using this skill.
Use this when the portfolio includes creators, affiliates, or publishers rather than business-to-business tiers. Start from the roster, the current compensation (tiers, commissions, bonuses, loyalty), traffic and conversion data, the brand-safety rules, and the platform in play.
Tiers with earn bars, commission rates, bonus triggers, and loyalty perks. The middle tier has to be reachable by most active creators, or the bar is too high.
Every payout rule names the data source it reads.
Entry checks per creator: audience fit, content review, and fraud signals — brand bidding, typosquat domains, cookie stuffing, self-referral, sub-affiliate layering. Then ongoing monitoring flags and a dated removal bar.
Program terms ban each vector before the creator activates: a brand-bidding ban, coupon and code rules, a self-referral ban, disclosure requirements, a cookie-stuffing ban, and clawback.
A flagged creator pauses payouts first. Removal needs the owner's yes.
Track cost per click, fill, click-through rate, and effective cost per thousand impressions per creator and per placement, plus tag and API health checks.
The attribution spine: last affiliate click wins; a 30-day cookie that is overwritten, not extended; a payout lock at least as long as the refund window; and coupon share held under about 25 percent — as a rule of thumb, over 40 percent means the program is cannibalising rather than acquiring.
An underperformer gets one dated improvement window before any tier action.
Active creators, revenue per creator, payout ratio, fraud and safety flags, and the top, mover, and faller lists. A trend names its window before its number.
The compensation sheet, the vetting and safety log, the yield read, and the monthly health report.
No platform data means running from owner-pasted exports marked with their date, with feed setup as the first action. No safety rules means drafting a starter set and confirming it with the owner.
No compensation change, payout, or creator removal goes out without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.