Use when the portfolio is not resell: sponsorship activations, OEM sell-through, agent ecosystems, and supply-side portfolio optimisation.
Instructions your experts follow when using this skill.
Use this when the portfolio is not a resale motion. Start from the portfolio itself — properties, original equipment manufacturer (OEM) product lines, agents, and application or supply-side partners — the current spend and attach numbers, the contracts and budgets, and the portfolio owner.
Properties, activation plans, budgets, and the measured outcome per activation.
Every renewal pairs its spend with its evidence. Spend with no outcome behind it gets flagged, never auto-renewed.
Attach rates per product line, pipeline per OEM, enablement for each OEM's seller team, and the quarterly OEM read.
A stalled OEM gets one dated activation window before the invest call changes.
The agent or supply-partner roster, the referral or attach motion per partner, and the monthly throughput read.
A coverage gap gets a named recruit-or-drop call, not an open question.
Spend against return per line, the winners to feed, the losers to exit, and the reallocation draft.
Reallocation is staged with its evidence. The owner makes the call.
The sponsorship read, the OEM sell-through read, the agent and supply read, and the quarterly reallocation draft.
No attach data means running from owner-stated numbers marked INFERENCE, with feed setup as the first action. No contracts on file means flagging Legal review before any renewal.
No spend, renewal, or reallocation goes out without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.