Use when owning how a region or category wins: go-to-market strategy, operating model, market entry, and category ownership.
Instructions your experts follow when using this skill.
Run this when owning how a region or category wins — the go-to-market (GTM) strategy, the operating model, market entry, and category ownership.
The region or category, the revenue and margin targets, the current coverage and pipeline, the regulatory landscape, and the partner and competitive set.
Where we play, how we win, and what winning costs. Name the segments, the plays, and the number each play must deliver. A strategy with no number is a wish.
Coverage by segment, deal governance per region, the partner attach motion, and the revenue-operations, product, and marketing owners. Every line has one owner and one date.
Licensing, data, tax, and employment rules that gate selling. A market with uncleared gates stays in plan, never in forecast.
Publish how we win the vertical with proof, battlecards, and reference wins. Review quarterly against win rate and cycle time; a category with no proof gets no plays.
Budget, volume, margin, and headcount. Read progress monthly in one GTM read: pipeline created, coverage, and the resource moves the numbers demand.
One-page strategy, operating model with owners, market-entry gate map, category win pack, and the regional plan with monthly reads.
No regulatory read: list the gates as UNKNOWN and ask for legal before any entry date. No segment data: draft from CRM history and mark the model INFERENCE.
Nothing exec-facing sends and no market entry or headcount commitment is final without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.