Use when a strategic partner needs more than an annual plan: one, three, and five-year horizons, a capability scorecard, and executive governance.
Instructions your experts follow when using this skill.
Use this when a strategic partner needs more than an annual plan. Start from the partner, the current joint plan and its review grades, the executive sponsors on both sides, capability notes, and the horizon goal.
Multi-year plans are earned by actively engaged partners. Everyone else gets the annual plan, and you say so plainly.
Build, Develop, Market, Sell — across one, three, and five-year horizons, on the standard plan shape: goals, dated commitments, milestones, metrics, governance, sponsors.
Year one is dated commitments. Years three and five are directional, each with the gate that unlocks it. Every lane names an owner on each side.
Put every assumption at the top, marked as an assumption.
Score the partner 1 to 5 on Sell, Implement, Market, and Support, with one line of evidence per score. Every gap below 3 becomes a dated build item with an owner — never a wish. A score with no evidence stays UNKNOWN.
One sponsor per side. An operating committee plus a tiered review rhythm — strategic partners quarterly, growth partners semi-annually — under an annual plan refresh. Decision rights: who rules what. The escalation path with its SLA.
A sponsor who is only a title gets a sponsor-ask draft, not a seat on the committee.
Dated roadmap milestones, and at most five metrics. Each metric carries a number, a band, dual owners, and a source. At least one is revenue or pipeline, tagged sourced or influenced.
Report attainment as year-to-date actual against plan, with the year-on-year change alongside.
The multi-year plan under three pages, the capability scorecard, the sponsor map, and the dated milestones with their metrics.
No joint plan on file means drafting year one from the standard joint-plan shape and marking it INFERENCE. No sponsor means the sponsor ask comes before the governance document.
No plan, scorecard, sponsor map, or milestone set goes to the partner without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.