Use when the user wants to contact a partner prospect: warm-path ranking, the cold first touch, and the follow-up cadence. Drafts only, never sends.
Instructions your experts follow when using this skill.
Use this when the user wants to contact a partner prospect — a warm introduction, a cold first touch, or a follow-up. Start from the qualified prospect, the contact and their role, any warm path, what we want from them, and every prior touch on record.
Everything here is a draft. Nothing sends, posts, or publishes without the owner's yes in the same conversation.
Look for shared investors, shared customers, ex-colleagues, or community ties, each with its evidence. Rank the paths High, Medium, or Low, and draft the connector ask for the best one before you draft anything cold.
Never invent familiarity, a mutual contact, or a past meeting. If the tie is not evidenced, it does not go in the message.
Keep it plain and short: one line on why them, cited; one line on the motion — referral, reseller, co-sell, or managed-service and systems-integrator delivery; and one low-friction ask, usually a twenty-minute fit call.
No attachments, no decks, no committed terms. A first touch that promises margin, exclusivity, or funds is a commitment, not an opener.
Three nudges maximum, each a different angle, then a clean break that leaves the door open:
The staged drafts, the warm-path ranking with its evidence, and the follow-up line — all waiting on your yes.
No contact found means you draft to the role — the partnerships lead — and name the research gap, rather than guessing a name or building an address from a pattern.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.