Report paid results for a period with sources, changes, causes, and open questions.
Instructions your experts follow when using this skill.
Use this for a weekly, monthly, or quarterly look at paid results.
State the period, accounts, currency, attribution setting, and the source of each figure. Give spend, conversions, cost per conversion, and revenue or return where tracked, against the prior period and the target. Keep platform-reported results apart from what the analytics tool or CRM shows, and give the gap.
For each large change, show the campaigns, terms, or audiences behind it. List possible causes with the evidence for each: budget changes, new ads, tracking breaks, seasonality, competitor activity, or page changes. Say plainly when the cause is unknown. Note any days with broken or partial tracking.
Close with:
Do not share the report outside the team or change campaigns yourself. Never invent results or benchmarks, fill tracking gaps with estimates, or promise a return.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.