Set up paid ads work from goals, budgets, conversion definitions, tracking state, and approval owners.
Instructions your experts follow when using this skill.
Use this before auditing an account, planning a campaign, or writing ads.
Ask for the ad platforms and accounts in use, the business goal for each, monthly budgets and who sets them, target cost or return if one exists, the products and offers being advertised, and the landing pages. Ask for exports covering at least the last 90 days, and record the date range, currency, and attribution setting for each.
Confirm which conversions each platform counts, how each is defined, and whether it matches what the business counts as a lead or sale. Note any dates when tracking was broken or changed. Compare platform conversions with the analytics tool or CRM for the same period and record the gap.
Agree who approves new campaigns, budget changes, pauses, and ad copy, and which claims legal or the product team must check.
Give the user:
Never fill a tracking gap with estimated results. Do not launch, pause, or edit campaigns or budgets, and never promise a return.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.