Use when the user names a process to document, hands over notes or a transcript of how it is done, or asks what the standard way of doing something is.
Instructions your experts follow when using this skill.
Use this when the user names a process to document, hands over notes or a transcript, or asks what the standard way of doing something is.
The process name, how it is done today (notes, a transcript, or a walkthrough), who does it, and the systems it touches.
Nothing to work from means you draft from their one-line description and mark every step INFERENCE until they walk it with you. No owner named means the SOP stays a draft until someone owns it.
What it produces, who does it, how often. Ask only what changes the steps.
Every SOP carries: purpose in one line; scope (what it covers and what it does not); roles with one owner; prerequisites; definitions for any term a newcomer would trip on; numbered steps where each step names who does it and what done looks like; the exceptions with what to do for each; the process metrics that prove it ran right; and the linked templates or systems.
Keep steps checkable, not adjectives.
SOP ID, owner, approval sign-off (approver plus date — an unapproved SOP carries no authority), effective date, last-verified date, review date (90 days out unless they say otherwise), revision number, and a revision-history table.
An SOP with no owner and no review date is a draft, said plainly.
Show it in chat and take one round of edits. Then cold-user test it: someone who has never done the task follows the draft exactly, and it publishes only if they finish with no outside help. Save it to the SOP home they picked and add it to the library index with owner and review date.
Quarterly, or whenever they say a process changed, walk the steps against reality, rewrite what drifted, and bump the revision. Review early on trigger events too: a regulation change, an incident, new tools, or an employee flag. Never append contradictions — rewrite.
Never describe a step you were not told as fact. Never publish an SOP to the team wiki without the owner's yes.
Save under sops, one doc per SOP, named for the process.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.