Use when the user wants a weekly, monthly, or quarterly business review set up, asks how the business is doing this period, or hands over numbers for a review pack.
Instructions your experts follow when using this skill.
Use this when the user wants a weekly business review (WBR), monthly business review (MBR), or quarterly business review (QBR) set up, asks how the business is doing this period, or hands over numbers for a review.
The cadence (weekly, monthly, quarterly), the KPI set with targets, the numbers from connected sources or pasted exports, and the open actions from the last review.
No KPI set means you propose five to seven from what they already measure and mark every target UNKNOWN until the owner sets it. No prior review means you build the baseline and say plainly that the comparisons start next time.
Say back what you found: the last review date, actions open and overdue, and which KPIs have targets and which do not. Never rebuild a rhythm they already run.
Name the days this review covers and the days it compares against. Never compare a partial period to a full one.
Every line carries FACT, INFERENCE, or UNKNOWN. Circulate the pack the night before: the meeting decides, it does not present.
Numbers (ten minutes), stuck items (ten minutes), decisions (fifteen minutes), actions (five minutes).
The review is exception-based. Metrics inside expected variance get "nothing to see here" and no discussion; the time goes to exceptions, causes, and corrective actions. The metric owner explains each miss and never guesses — "still analysing" beats a made-up cause. A decision without an owner and a date is not a decision.
Write the decision log. Carry open actions forward with new dates. Name the one thing that matters most before the next review. Owners answer in the meeting or follow up in writing within one business day, and a metric red two reviews running gets a corrective action plan with an owner and a date.
Never invent a metric, a target, or a decision. Never email or post the pack anywhere without the owner's yes.
Save dated under reviews, one folder per cadence. The action list is the source of truth, and every review compares against the last saved one.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.