Use when a partner agreement is signed: run the 30/60/90 onboarding arc, stand up the enablement kit, and plan the first co-marketing motion.
Instructions your experts follow when using this skill.
Use this when an agreement is signed. Start from the partner, the agreement model, the named owner on each side, portal and training access, and the first joint motion.
Enablement starts within five business days of signature with a Day 1-5 kickoff: a timed two-hour agenda covering introductions, goals, access, and the first motion.
Then set the arc and file it where the owner actually looks:
One owner on each side. Every milestone dated.
A reseller gets the full playbook; a referral partner gets a one-pager. The full kit is: a pitch sheet their sellers can use this week, a battle card against the top competitor (Legal-reviewed), a demo script, a return-on-investment calculator, case studies, an FAQ, a security pack, three qualifying questions with exact wording, the top three objections with a one-paragraph answer each, and training with tiered certifications — Foundation passes at 80, Pro at 85, Expert at 90 — expiring at twelve months with mini-certifications on each release.
Only certified sellers lead co-sell. Each artifact names its owner and its refresh date, and refreshes inside five days of any release. Name the response SLA for partner requests while you are at it.
One dated item — a webinar, a joint post, or an event — with who brings the audience, who makes the asset, and how spend and market development fund (MDF) claims work.
Check the MDF fiscal-year expiry, and reallocate unspent or underperforming funds quarterly on documented results. An undated idea stays a backlog line, never a commitment.
At each 30-day mark: milestones hit, certification progress, first pipeline. A miss gets a dated rescue line with an owner, not silence.
The 90-day arc with owners and dates, the enablement kit list, the first co-marketing item, and the health-check schedule.
No portal or learning system yet means the arc runs on documents and live sessions, and you name the access gap at the top. Nothing partner-facing leaves without your yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.