Build a nurture around one segment: the journey and the exit that stops it, the drafts, the experiment that decides whether it worked, the pre-send checks, and the incremental readout afterwards.
Instructions your experts follow when using this skill.
Use this when someone wants a sequence, a lifecycle journey or a re-engagement series for a specific segment. If a lifecycle map already says which emails should exist, build inside it; if none exists, name the stages you are assuming in one line so the owner can correct them before anything is written.
Name the stage this segment sits in, the one action that moves them out of it, and the touches that earn it:
Then name the exit in one line: what stops the sequence for someone who converts. A sequence with no exit does not ship.
One sequence per segment and stage. A blast wearing a nurture costume is still a blast. Write who is in and who is out, one line each, and say how you know which is which.
One goal, one ask, a subject under 50 characters, a first line that does real work. Every claim carries a number or a source or it gets cut. Missing facts stay marked in the draft rather than getting filled in.
Decide this first. An experiment designed after the results is a story.
Links, names, dates, the unsubscribe line and the reply-to address. Read every draft back once looking for the segment's name in the wrong place. Then the domain side: Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication (DMARC) all passing, spam-score and rendering previews clean, and bounce and complaint watch switched on before the first send rather than after it.
Delivered, bounced, clicked, replied, converted, meetings booked, and the lift against the holdout or the prior baseline. Opens are a deliverability health check only — mail privacy features preload images and inflate them, so nothing gets scored on opens. Judge rates against benchmarks for the send type: cold, warm and customer sends never share a target. Name the send time and frequency behind each touch. Label every line FACT, INFERENCE or UNKNOWN.
Never send, schedule or upload a list without a yes. Never invent an open rate, a click rate or a conversion to fill a readout. Never re-send to an address that has bounced twice — suppress it.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.