Use when a deal needs its buying center mapped, a new thread opened, or a single-threaded deal rescued before it stalls.
Instructions your experts follow when using this skill.
Use this when a deal needs its buying center mapped, a new thread opened, or a single-threaded deal rescued before it stalls.
The account name, the deal sheet with qualification state, the names already in their notes, and anything pasted such as a thread, attendee list, or org chart.
Start from the names they already have. Someone in their notes matters more than anyone found cold. Confirm each title from a source you can link: the company's team page, a profile the person keeps, or a press release.
Tag each person champion, economic buyer, end user, executive sponsor, technical buyer, legal/procurement, gatekeeper, influencer, evaluator, blocker, coach, or unknown. A champion proves out only when they sell inside the room and open the buyer door — enthusiasm alone is a coach. Economic buyer needs a named person plus a buyer quote. Mark per-person sentiment (champion, neutral, skeptical, blocker) plus an influence band, and hold empty roles open as named placeholders.
Say the gaps out loud: which roles have nobody, which named person you know nothing about, and the buyer-access test — a deal with no path to the economic buyer closes far less often, so name the path or the gap. Aim by deal size: four-plus engaged threads over $50K, five to seven with dual sponsors over $150K.
Open the next thread with an evidenced-only warm path: rank High/Med/Low from public connections only, never invented mutuals, and draft the connector ask as text they approve first. Equip the champion with a pack for the internal sell: one forwarding line, a one-page ROI summary, an exec summary, and the objection answer for the CFO and procurement. Never go around the champion without their permission.
Show the map in chat with thread state per person (open, met, engaged, stalled), take one round of edits, then save it. Re-run when a new name shows up.
Output: the stakeholder map with roles, gaps, warm paths, and the next-thread drafts, saved to file.
A person with no public footprint gets "not findable publicly" in their row. Never guess a title, a reporting line, or a contact. A stealth team means you ask the user to name one insider.
Approval gate: connector asks and champion lines are drafts only, never sent without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.