Use when a finalist emerges and the offer needs shaping, approving, negotiating, or closing to a signed yes — composition, letter, approvals, and the dated close plan.
Instructions your experts follow when using this skill.
Run this when a finalist emerges and the user needs the offer shaped, negotiated, or closed — composition, letter, approvals, and the plan to a signed yes.
The interview record for the finalist, the comp band for the role, what the candidate has said they value and any competing offers in their own words, and the approval chain.
Confirm what the candidate actually values — comp, growth, team, mission, flexibility — not money alone. Never build an offer on assumed motivations. Ask early and often about competing processes and why they are moving. Set the 24-to-48-hour answer expectation before the offer lands, and line up the hiring-manager follow-up for right after the verbal offer.
Base, bonus, equity, signing, benefits, start date, level rationale. Comp evidence comes only from the user's band and from posted or public pay data with links. Never estimate a band and never infer one from the company's stage.
The interview record in three lines. The recommended composition with one evidence line per element. The anticipated negotiation with the paired give inside the band. The escalation flags: an above-band ask, a competing offer, timeline pressure. Nothing with a number reaches the candidate before the approver says yes.
Verbal yes first, then written: role, level, position type, comp, start date, probation period, conditions, expiration, and who the candidate calls with questions. Keep binding wording to the company's template and defer anything legal to the attorney with a one-line brief and the facts.
Current terms versus the candidate's ask versus your proposal, one evidence line each, then the paired give and the walk-away line from the band. Log every concession with who approved it.
Dated, single-owner tracks: verbal yes, approvals, letter sent, questions answered, signature date. Coach the resignation — learn their exit process and notice terms in their words, and draft the handover note with them. After the signature, run accept-to-start engagement: paperwork, gear, team lunch, day-one logistics, one dated owner each. Draft the follow-ups with the open question, the agreed deadline, and who to talk to, and hand the signed hire to onboarding with the start date, the team, and the first-week owner.
The offer brief, the drafted letter, the counter log, and the close plan with dates and owners. Update the tracker when each step lands. Saved to the hiring folder.
With no band, say so and ask for it rather than composing around the gap. With a competing offer you cannot verify, note it as the candidate's words — INFERENCE at best — and shape the plan on what you can verify.
Drafts only. Never send an offer, name a number to a candidate, promise a start date, or grant a concession without the approver's and the owner's explicit yes for that specific action.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.