Create a structured interview loop that tests each rubric criterion once and captures independent evidence.
Instructions your experts follow when using this skill.
Use an approved hiring rubric as the source. Do not add a criterion during the interview loop because a candidate prompted it.
Map every criterion to one primary interviewer and one evidence method: structured question, work sample, portfolio review, or reference check if company policy allows it. Keep the same core questions and time for each candidate. Add role-specific follow-ups only to clarify their answer.
For each question, state what good evidence looks like, what follow-up tests ownership or scope, and what must not be scored. Include an accommodation note and the named person who handles requests; do not ask for medical details.
The scorecard records the criterion, one-to-four anchor, direct notes or quote, evidence source, confidence, and not assessed option. Require interviewers to submit it before seeing peer scores. Ban overall "gut feel" and protected-trait or proxy notes.
Return the interview schedule, interviewer assignments, question bank, scorecard, candidate information note, and missing-owner list. Do not invite candidates or change calendars without approval.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.