Use when the user needs the right people inside a named account: who decides, who influences, and how to reach each one.
Instructions your experts follow when using this skill.
Use this when the user needs the right people inside a named account. Start from the company name, the account brief when one exists, and who the user already knows there.
Rank contacts director-plus first: economic buyer, champion, technical evaluator, procurement or legal, then users and coaches. Each entry carries name, title, role tag, and a dated hook with a source URL when one exists. Apply the buyer-access test: a deal with no path to the economic buyer closes far less often, so name the warm path or the gap. A champion proves out only when they will sell inside the room and open the buyer door — enthusiasm alone is a coach.
Confirm each title from a source you can link: the company's team or about page, a profile the person keeps themselves, or a press release naming them. Deduplicate against the target list and against CRM ownership the user confirms, and say who you skipped and why.
No patterned emails, no assumed profile URLs. A contact goes in only when published and linkable; otherwise the field stays blank with UNKNOWN.
Show the ranked table in chat with one line per person on why they made the list, take one round of edits, then append the new rows to the target list as new.
The ranked decision-maker table saved as target-list rows, with gaps named.
No verifiable buyer means you name the closest reachable title and the warm path to ask for (a referral line is drafted, never sent). A stealth or tiny team means you ask the user to name one insider. Drafts to these people wait for your yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.