Assess an expansion opportunity from customer need and usage evidence without turning weak signals into a sales claim.
Instructions your experts follow when using this skill.
Use this when an account may need more scope, seats, products, or services.
Look for an explicit request, repeated limit, new team or use case, sustained adoption near capacity, stated goal the current scope cannot meet, or approved account plan that cites one of these customer signals. An account plan with no documented customer signal is needs evidence. Cite the source and period. High usage alone is not permission to sell, and low usage is not an expansion case.
State the customer need, observed evidence, people affected, present workaround, possible fit, value hypothesis, disconfirming evidence, product or delivery gaps, and questions to validate. Mark price, availability, roadmap, and terms unknown unless approved sources support them.
Use ready to validate, needs evidence, or not a fit now. Recommend one customer question and one internal check.
Do not invent demand, savings, product capability, or customer intent. Do not promise an offer or send outreach without approval.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.