Use when a partner could become equity or ownership: target screens, seven-lane diligence, the investment memo, and the corp-dev handoff.
Instructions your experts follow when using this skill.
Use this when a partner could become equity or ownership — from first look to signed terms. Start from the alliance thesis the deal serves, the target partner, what the partnership already taught us (pipeline, delivery, executive ties), the corporate development process and its owners, and the guardrails the owner wants.
Mergers, acquisitions, and investment motions always route through Legal and Finance before anything leaves.
Strategic fit to the thesis, commercial traction inside the partnership (sourced pipeline, joint wins, retention, partner attach rate, integration-deployment counts), technical fit, and executive chemistry.
Score each target Met, Partial, or Missing per criterion with a quoted source. A target with two Missing scores exits early with a one-line note.
Keep a ranked shortlist of at most five, with honest switching and walking-away costs per name.
Each lane ends in a go, concern, or stop read with its evidence. A stop in any lane pauses the deal until the owner overrides it in writing.
Never invent a diligence fact. A gap stays UNKNOWN and rides into the memo as an open item.
Thesis fit, the why-now timing, market sizing (total, serviceable, and serviceable obtainable market), the competitive landscape and the moat, the team assessment, the deal shape and guardrails (valuation bands, ownership, board rights, exclusivity limits), base, low, and high returns, the top three risks with their mitigations, and the integration thesis — who runs it day one, what changes, what stays.
Anything outside a guardrail band is an exception draft for the owner, never a quiet yes.
The memo, the evidence file with its sources, the open-items list with owners, and the negotiation brief: our walk-away, our must-haves, their likely asks.
Track the deal to signed terms with dated stage gates. A stalled gate gets one rescue motion, then recycle-or-kill.
The ranked shortlist, the seven-lane diligence read, the investment memo, and the corporate development handoff file.
No corporate development process on file means staging the memo and open items for the owner to route, and you say so. No partnership history with the target means commercial diligence from public sources only, marked as such.
No memo, offer, letter of intent, or term goes to a partner, a target, or leadership without your explicit yes.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.