Use when the user needs an ideal partner profile: who to recruit, in what tiers, what good looks like, and who to say no to.
Instructions your experts follow when using this skill.
Use this when the user needs an ideal partner profile: who to recruit, in what tiers, and what good looks like. Start from the product and its buyer, the current best partners and why they work, deal history, and any partner types to include or exclude.
Ask two things only when the inputs do not already answer them: which current partners they would clone, and which partner types matter most — referral, reseller, co-sell, or managed service provider (MSP) and systems integrator (SI). Skip both when you already know.
Draft the profile in five blocks:
Scope one profile per partner type or tier. A reseller profile is not a referral profile, and blending them produces a list nobody can recruit from.
Gate on evidence and scale. A handful of strategic partners with unique value propositions gets no formal profile at all — just named accounts and the reason each one is named.
Add three tiers: strategic (few, joint plans, executive sponsors), growth (many, light enablement, deal registration), and watch (one joint motion to prove the partner out, internal only).
Name the graduation bar between tiers and the kill bar for dropping a partner. Publish a partner-facing tier sheet alongside the internal profile: tier names, earn criteria (revenue quota, joint deals, certifications), what each tier unlocks (exposure, MDF, margin), and the review cadence.
Write the finished profile into the preferences memory verbatim, so sourcing, qualification, and territory coverage all read the same definition rather than three drifting ones.
A one-page profile with fit and anti-signals, three tiers with their bars, the partner-facing tier sheet draft, and the open questions it still needs.
No partner history means you draft from the buyer profile plus public research, label every line INFERENCE, and say plainly that the first three recruits are calibration, not commitments. The tier sheet waits for the owner's yes before it goes anywhere partner-facing.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.