Compare spend to plan by campaign and date, and project month-end from the current rate.
Instructions your experts follow when using this skill.
Use this mid-month or whenever spend looks off plan.
State the budget period, the planned total, and the owner who set it. For each campaign show planned spend to date, actual spend to date, and the gap in money and per cent. Check that spend and budget use the same currency and the same dates; convert only with a stated rate and date.
Project month-end spend from the last seven days' daily rate, and show the working. Note what could change the rate: seasonality, a launch, a paused campaign, or platform limits that let daily spend run above the daily budget. Give a range, not a single figure, when the rate has been uneven.
Lay out options, for example:
For each give the effect on results where data supports it, and say where it does not. Name the budget owner and the date a decision is needed.
Do not change budgets, bids, or schedules yourself; recommend for approval. Never invent spend or results, and never promise a return.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.