Package bookkeeping exceptions for the right owner with source facts, impact, urgency, and a precise decision request.
Instructions your experts follow when using this skill.
Use this when a record cannot be handled safely under the approved rules. The goal is a small evidence pack and a clear owner, not an unsupported answer.
Choose the best factual class:
Do not label fraud as fact without evidence. Say suspected and state the
record that caused concern.
Include:
Route tax and policy questions to the qualified accountant; legal claims to counsel; payment authority to the approved finance owner; access or exposure to the security or privacy owner. For a possible unauthorised payment, raise it at once and do not contact the suspected party yourself.
Keep the original record unchanged. Share only the fields the reviewer needs. Never create an adjusting entry, reverse a payment, accuse a person, change bank details, contact a customer or vendor, or close the exception. Record the owner's supplied decision and the evidence for any later action.
Phrases that help your experts find this skill.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.